Promotional Mugs and Tumblers give Brand Recognition ROI

by Neil L28. November 2012 12:23

Drinkware is a popular item to personalize and distribute for promotional purposes. Why? Because people consume drinks. A lot. In fact, people tend to drink from the same cup for days, weeks or months at a time. They rinse the cup out at work every day, then put it back on the shelf and re-use it for as long as they can. As a result, the same people can see your brand name on the cups they use every day for years – that is, if they are using your imprinted mugs and tumblers.

For that reason, personalized mugs and tumblers are one of the best promotional product investments you can make. While we don’t have the numbers on ROI, there’s a good chance they are substantial – and if more mugs were distributed, the numbers would be even greater.  

Yes, there are plenty of great promotional products out there (that’s why we sell them, too!). But no matter what is imprinted on the side, promotional mugs and tumblers are far more likely to become a staple in someone’s routine than a t-shirt (not that there’s anything wrong with promotional t-shirts!). A great personalized t-shirt is likely to be worn, but it will only be worn sporadically.

On the flip side, someone that uses your custom mugs and tumblers for his work beverage is going to see the name of your brand every time he reaches for a drink, all day long – again, for years. That’s really why promotional mugs and tumblers are among the most common sense (dare we say “no brainer,” even) promotional products you can distribute. National brands have been known to issue imprinted mugs and tumblers to employees and loyal customers, because they understand this.

Of course, you don’t want to distribute just any personalized mugs and tumblers to your audience. You want mugs and tumblers that are made from high quality materials that won’t crack the moment they fall on the floor. That means choosing a design with, for example, fusion acrylic on top and stainless steel on the bottom; these are the highest quality materials for hot beverage mugs. For cold beverage tumblers, there is the sleek design of an acrylic mug with test tube liner. Durable materials like these will ensure that the item lasts for years.

When using their custom mugs and tumblers, the people in your audience will see the brand name imprinted on the side every day for years to come. Do you want it to be the name of your brand on their imprinted mugs and tumblers – or someone else’s? Think about it.

 

Tag cloud